The Best for... franchise chain opens its first store in Finland
The international, Greek-originated Best for... franchise chain opens its first store in Finland in the shopping center Itis. The store is being prepared with enthusiasm as the opening approaches.
Red & Green's Syeed: "Good competition benefits consumers"
Best for... stores can be found in Africa and Asia in addition to Europe. There is plenty of choice in the product range for both adults and children, not forgetting pets.
In Finland, the chain's Master Franchise is Red & Green Oy .
- We are looking forward to opening our first office! Our customer base is wide: it includes both local and foreign people. Everything is about the best for the customer, Red & Green CEO Kazi Abu Syeed describes.
According to Syeed, Red & Green's broader goal is to bring even more international brands to Finland:
- In certain segments, the competition is not yet at a sufficient level. Good competition benefits consumers, because this way they get quality products at better prices.
The award-winning international concept will expand throughout Finland in the next few years
Best for... has won several Franchise Awards in its home country of Greece in the categories of internationalization and logistics.
- Our goal is to offer our customers high-quality but reasonably priced products. For example, all our cosmetics come from Europe and are ISO certified. In total, we have around 8,000 products in ten categories, and in Finland we emphasize selection according to climate and habits, for example, says Syeed.
The chain has a strong will to expand not only in Uusimaa but also in other biggest cities in Finland.
- In the long term, we plan to establish Best for... stores all over Finland, such as in Tampere, Turku and Jyväskylä. Our goal is to open eight stores by 2026. We are still looking for the right locations, but we are really committed to growing our franchise chain in Finland, says Syeed.
